BP 8 What Makes a Good Designer.

“What Makes a Good Designer”  by Dmitry Fadeyev is a spot on article. My interest in design came about when I worked in a graphic design and print shop. I was mentored by a few different types of designers in mainly the graphic design advertising material type field. One was my best friend and self taught but his vision, natural creativeness, and ability to connect with the needs of customers was unquestionable. I don’t remember any of our clients coming in and not being completely impressed with his work. These are customers that I see six years later with an identity that works for them because of the connection my best friend has with knowing his customers needs and not just being able to design something. On the opposite spectrum I have also worked with designers that had some of the best education. Customers would come in and one of these people could go to town on his keyboard and have a logo pop up ten minutes later. Even I was impressed by the technical aspect of his abilities but customers would spend hours with him unhappy with the results. Multiple changes would have to be made and a lot of time was wasted with results that didn’t make sense for the customer. In the world of design, you not only have to know what your doing but you must also have the ability to connect with the needs of your customer and the needs of their customer base.