A User Value Proposition or UVP is the one thing that will determine whether or not a user on your website will stay or leave. It is a statement that clearly explains the product or service you are providing, it’s benefits, and why they should choose you over their competitors.
Above the fold on a web page refers to the portions of a webpage that are visible without scrolling. Research shows that above the fold elements attract the most attention. Studies also found that the upper left of the page is where the eyes fixate before going left to right, then they move further down the page.
Call to action buttons main purpose is to get your visitors to do something such as sign up for a free trial or subscribe to a newsletter. Examples :
Five things you should consider from your user’s point of view when designing your website are :
- Location : Above the fold elements attract the most attention. Users do scroll but only is what’s above the fold is promising enough.
- Visual Illustration : Visuals are effective but make sure they support the value of your proposition and the audiences perceived expectations or it could call into question your sites integrity.
- Unique Content : Communicate with your customers and find out why they choose you and what they like about your business. This will allow you to get to know your site users better and create a better experience for them.
- What Space : Too much clutter on a website is hard on the eyes and confusing for a user. Adding white space between paragraphs and in the margins is proven to increase comprehension.
- Pages that take time to load : A websites loading speed has a huge impact on brand impressions and large amount of users will abandoned a page that takes more than 3 seconds to load.
Designs By Jess 